PAWS
Europe’s leading pet wellbeing group serving the needs of nearly 500,000 Dog and Cat parents
Situation: Paws, VC backed start-up with big plans to be the UK’s largest pet wellbeing brand, has no social media strategy in place to attract members to their subscription
Project details:
Designed and delivered Paws’ social media strategy
Guided research into audience habits and interests
Monthly content creation across Facebook and Instagram
Trained customer service team on community management
Ongoing KPI reporting delivered to investor board
Project wins:
In 6 months, Paws’ Facebook audience grew from 4,000 to 55,000 with an average 10-18% content engagement rate
This gave Paws the UK’s number one most engaged pet owner community
““A transformative force for Paws’ social media. We had big social ambitions, but a modest following and no real strategy for growth. Within months, we had an audience of 50,000 highly engaged users.”